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REDUCER

by REDUCER

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  • USB Flash Drive + Digital Album

    A Film by The Human Aerial & Sen Na. A Chance to Witness Reducers Visceral & Stunning Original Cut up Video, made by The Human Aerial, which was the Bands Stage Lighting & on Stage Video Show from 1985.

    Featuring a New Soundtrack Featuring Contemporaneous Recordings by The Human Aerial.

    This is a Restored & Post Produced Cut up Video (physically recording & stopping, then rewinding and repeat, ad nauseum!) that I made between 1982 & 1985 & was used as Reducer's Projected Stage/Light Show & on Stage TV Show until 1990. For the soundtrack, I've used Original 80's Cassette Recordings of ideas I had when I was making it - including Me Drumming from an 38 year old audio Master Cassette Tape of the Band of Mercy - played at half speed. My ambition back then was to eventually release it as a Film & thus I wrote several contemporaneous other pieces, such as the Synth riffs, to run alongside. I chose to use the quote of Smohalla, Chief of the Wanapum, as the spoken word - as it sums up the white western Destruction & Disrespect of the Earth & its Indigenous Peoples, and the Recycling of life & Death, Things that are Close to the Heart of Reducer & Myself. The voice & the wolves were recorded from a then, highly unusual to be broadcast on mainstream TV documentary, called "Walking in a Sacred Manner" made by 1st Nations plains Tribes such as the Oglala Sioux & Wanapum, from around 1982. The Thunder is from a Storm outside a flat I shared with Reducer Bassman Dave, circa 1984.


    Video Cassette "recorders" were in those days, huge, heavy, clunky mechanised things, with big "press down hard" mechanical buttons, so trying to get a quick edit became a real skill. I had fingers like Popeye's arms! It took me a Very long time to get enough good clips and money together to get another VCR so I could start making loops or repeated edits - same as with audio - it is immensely time consuming, relentless, and on the fringe of psychosis let alone mental exhaustion, to listen to and or watch the same thing over & over, every few seconds, for days and weeks on end. The VHS Cassette sat in its box for 30 years or so till I had it restored and then only 40 minutes had made it through the Degradation Process of Video Tape, but again, Typically Reducer, it's a Perfect 40 minute Distillation of the Original, Skilfully and Lovingly Post Produced by the Truly Gifted Sen Na, to Render it a Cohesive Film for Release.

    There have been some Very Special Moments in Making this Project come to Fruition. One such was a picture Lester RIP gave me for the Website 5 years ago, when I 1st started it, saying "This needs to be used at some point" & of course, This is that point! Utterly Brilliant as the closing image of the Film and it is the only new image in it - Classic Reducer - All about Serendipity- Improvisation- Spontaneity- Alchemy - Passion and Grim Determination! This is literally, a Hand Made Film, No Cameras, just Me, My Wits, 3 or 4 tv stations & 2 VHS Recorders...The Equipment it took to make the Video would have weighed in at over 10kg - The Technique Took 3 years - Today you can do it on your phone in Minutes - This is a Work of Love, Skill and Dedication, that Exactly Because of its Origins is More Relevant Today Than Ever.

    In keeping with the Film's Creative Process and to stay True to our Roots, We have chosen to Present the USB in a Hand Made, Folded and Printed Box (using repurposed excess Reducer Product 12" ep sleeves) & Mini VHS Slip Case. This lovingly handcrafted packaging was Produced by Euan Harries - Craftsman. This is real art, from the 1st image recorded 40 years ago through to the box you can purchase it in, made in the last few weeks.

    Includes unlimited streaming of REDUCER via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
    ... more
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    Purchasable with gift card

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  • Streaming + Download

    Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.
    Purchasable with gift card

      £4 GBP  or more

     

  • 12" vinyl with insert
    Record/Vinyl + Digital Album

    includes paper insert and DLs for 5 unreleased 80s Reducer music videos

    Includes unlimited streaming of REDUCER via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.

    Sold Out

  • Reducer Screenprinted 2-sided T Shirt
    T-Shirt/Apparel + Digital Album

    Reducer front logo designed by Reducer.
    Back of t shirt designed by graphic novel legend Alan Moore!!!
    (he was a friend of the band from Northampton and designed this gig poster for them)

    Includes unlimited streaming of REDUCER via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.

    Sold Out

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Crawl 05:50 video
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Mystik 05:06 video
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about

**Self-released by Reducer on their RUSS imprint in a (hopefully long and beautiful) association with Bokeh Versions**

LP includes paper insert and DLs for 5 unreleased 80s Reducer music videos.

Re-writing the Musical History of the 80s >>>
Private press industro-dub madness beamed from squat-life Northampton, circa the 80s. The first and last word in classic dancehall punk comes around for a SECOND issue 12″ scraped off the linings of the cosmic dustbin that tried to bury them.

Real relics acquired direct from Reducer guitarist and tape-loopist Hooly ‘the Human Aerial; Insant cop if you’re into: Eric Random, Jah Wobble & PIL, African Head Charge, any 80s post-punk to be honest.

Step up step up the great lost industrial dub punks and sometime Temple of Psychik Youth associates Reducer. Rumoured to have almost signed to On-U Sound (their loss imho), Reducer have had a partial resurrection of their 30-40 year old cassette archive through their Bandcamp this year (inc. a mad 3 part crust rendition of the Sleng Teng Riddim).

R E D U C E R lived as a gigging band & sound system but were unable to fund any kind of release, until the band finally ended in ’92.

Catching up with their oral history online is eye opening. Tales of the Reducer Universal Soundsystem, toasting about Alastair Crowley over classic riddims, blues dances, early (UK) explorations in body modification, posters by Alan Moore. Sounds like you had to be there…..

Put simply: never has there been a collision of reggae-anything and punk that’s sounded quite this fun (Alien Sex Fiend though…..).
Imagine if Killing Joke had ever cracked a smile? Or if they’d been invested enough in the anti-babylon teet they sucked to actually run a sound and toast on the mic like an occult Martin Campbell. Reducer were the realest ones – fame never found them, cos they didn’t want it anyway.

There’s some many what if’s bundled into this record that it’s not even worth getting started. The message is clear: REDUCER IS NOW, with all the passion of yesterday, brand new from the 80s they say….

All over this disc the band are bursting with Northampton wideboy swagger in attack mode – it’s stick and poke Yellowman standing on stage in front of soaring sheet-metal guitars inna Keith Leven styleeee ‘I USED TO LOOOOOVE HERE BUT NOW I ONLY CRAWL TO HERRRRRR’ yelped inna anarcho-crust fury over rumbling riffing bass. Sweet joyous rambunctious beltane noise on a Sleng Teng riddim shouting down all the reggae collectors who think they have it all.

If you have even the vaguest interest in post-punk, industrial, dub, reggae, the cosmos, life, living, eating, breathing, dancing then the universe has brought you to this page and everything in your world is about to be right again.

It’s an honour to live in this the second wave of Reducer, bigups droogmaster Hooly and RIP Snake


----------------------------

A message from Hooly (from www.reducermusic.com)

“That Such a Momentary Flash of Passion & Energy Left an Impression 35 Years Later is only as Astonishing as it is Obvious – We Were, For Those Few Golden Years, Where It Was At. Not Arrogance – just Happy, Lucky and Grateful That We Were Blessed Thus. To make the Music We Did Was Nothing Short of Possession – by The One True Spirit – Life, Not Because We Were So Good But That The Others Were So Bad.”

credits

released June 15, 2021

David 'Snake' Mann - vocals, percussion
Rich Hill - vocals
Dave Exton - bass
J D 'Hooly' Barnell aka The Human Aerial - guitar, rhythm generators, keyboards
Gus Wallace - drums

Tracks Recorded in 1985-87 Far Heath Studios, Northants.

This record is dedicated to Lester 1966-2017

www.reducermusic.com

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about

REDUCER Brighton, UK

Reducer formed from Punk band The Framed, Where Interests Lie & Band of Mercy - Hooly, ex Bauhaus & Band of Mercy - Dave, & Rookie Vocalist Snake. Later joined by Rich ex Antisect Vocals, & Studio engineer/Drummer Gus. We shared & developed a Unique Energy when we played together, this manifested in our style & sound. Spontaneity, improvisation & consciousness were essential forces in our Music ... more

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